Making the writing on your photography website work and get you more leads.

A surprising number of photography websites have almost no writing on them at all — which is terrible for SEO and even worse for turning visitors into leads.Sam and Marcus go through what actually needs to be on the page before you write a word: your ideal client, your calls to action, and a plan for the site itself.Why website visitors are there because they have a problem, not to browseWhy people buy on feelings and justify it with logic afterwards — and what that means for your copyWhy Sam recommends spreading testimonials across every page, not one dedicated pageThe About page cliché every photographer needs to retire (yes, the “got a camera at 12” story)Why repetition works on a website in a way it never would in a bookWhere AI genuinely helps with website copy — and where it shouldn’t be doing the writingThe writing rules that turn a website from a portfolio into a lead-generating asset.Website copy that converts is one piece of the puzzle — Stop Wasting Money: The 3 Website Analytics for Photographers Metrics You must Track now is about the analytics that tell you whether it's actually working.