Making This Mistake Will Kill Your Website

When a business outgrows its website and decides to redevelop it, there's one mistake that's often made that causes lots of pain, but it's 100% avoidable. For a CTO or technical lead, approving a website replatforming project is a strategic move to gain flexibility and scalability. But what happens when that new "shiny" CMS causes your organic traffic and lead generation to "drop off a cliff" overnight?   In this episode of Digital Marketing From the Coalface, Dave and Alex dissect a real-world "rescue mission" involving a client who replatformed their website only to watch their rankings disappear due to a critical technical oversight...   We move beyond basic marketing fluff to discuss the technical SEO fundamentals that web developers often miss, ensuring your next migration doesn't erase years of effort invested in your business's digital presence.   Learn how to ensure your digital infrastructure retains its authority and avoid the "catastrophic" error of losing traffic simply because the "post office" wasn't told you moved house.