Making UC Practical for Midsize Enterprises

Avaya Aura is being extended to the mid sized enterprise market by simplifying its packaging into a single server solution loaded with unified communications and contact center applications. The Mid Market is typically characterized as 100 to 250 employees with revenues of $50M to $1B dollars. These Line of Business (LoB) managers seek to increase revenue and improve customer experience while differentiating against larger competitors. Their IT issues include older and dead ended communication technologies, limited IT and contact center agent staff and the need to rapidly reduce cost. To make LoB and IT ends meet, the Avaya Aura solution for Mid-Size Enterprises is offered for businesses with up to 2,400 users and 250 locations. Bruce Mazza Director of Unified Communications Market Solutions for Avaya joins me to discuss the mid enterprise market challenge.