Making Video Marketing Easier with Nina Froriep

Video is the medium of choice for many, and the social platforms encourage and even incentivize us to upload videos directly. But so many consultants and experts are reticent to use video for marketing.  Video seems complex, expensive and time consuming to produce, and requires "a particular set of skills"... or does it? In this episode, Nina Froriep and Alastair McDermott discuss how to make video marketing easier, including practical steps you can take to look better on camera, reduce filming time and have less editing work afterwards.  They also discuss the importance of framing, why to use a series of short "tips" videos, and what equipment you really need to make great videos. “People are making video a lot more complicated than it needs to be. I want you to focus on your marketing strategy. The video part is a mechanical thing like writing an email, it should be just as easy to create a video.” -- Nina Froriep “I love the month-long challenges because by the third week whatever isn't working with your workflows or the way you're creating the videos is going to fall apart. And so you're forced to address all the things that you aren't addressing.” -- Nina Froriep 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/making-video-marketing-easier/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube