EPISODE · Dec 10, 2025 · 24 MIN
Making YouTube Pay: The Strategy Behind CazeTV’s 100M+ Fan Growth
from StreamTime Sports · host SportsPro
In this episode of StreamTime Sports, host Nick Meacham kicks off the Making YouTube Pay series with Sergio Lopes, CEO and co-founder of LiveMode. They unpack how CazeTV has grown into one of YouTube’s most powerful sports platforms, why YouTube is evolving from a creator hub into a major rights buyer, and how CazeTV is breaking audience records across Brazilian football, the Olympics, and the Club World Cup. Sergio also shares LiveMode’s plans to take the model global—starting with their new expansion in Portugal.Key Points:How CazeTV built one of YouTube’s most engaged sports communitiesWhy YouTube is investing heavily in premium live sportsThe audience milestones CazeTV has achieved across major eventsLiveMode’s international expansion strategy, beginning with PortugalThe rising influence of creator-driven sports coverage
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Making YouTube Pay: The Strategy Behind CazeTV’s 100M+ Fan Growth
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