Maksims Krivunecs: Being the President of the Virsliga, the growing engagement with Latvian football, and being nostalgic about Marian Pahars and Latvia's Euro 2004 team.

This week, we were delighted to be joined by Maksims Krivuņecs, the President of the Virslīga - the Latvian professional football league. We kicked off with a brief trip down memory lane by discussing Southampton legend Marians Pahars and Latvia’s historic Euro 2004 appearance, before diving into the current culture of Latvian football culture: the unique 'forest' grounds by the beach, the change from a 'one champion league' to varying league winners, and Maksims’ own work, with his team, in bolstering engagement with the league. Plus, we explored his ambitious vision for a unified Baltic League and why a partnership with Estonia and Lithuania could be the key to unlocking the region's true potential. You can find Maksims on X at @m_krivunecs. If you enjoy the episode, please leave us a five-star review on your podcast provider of choice—it really helps us! Or drop us a comment letting us know what you thought of this week’s episode. Follow Lost Boyos on X at @LostBoyosPod. Learn more about your ad choices. Visit podcastchoices.com/adchoices