Mal Warwick - Messaging to Win Supporters for Your Cause

Clear communication is the key to informing and inspiring supporters for any cause. Based on his years of experience helping nonprofits succeed, Mal Warwick shares with his 2007 Nonprofit Boot Camp audience some tried-and-true methods for getting the message across. As emphasized in this audio lecture, good research and some well-chosen words and images can help an organization articulate its vision and sharpen its unique identity in order to excite contributors and let them know their money will be well spent. https://ssir.org/podcasts/entry/mal_warwick_-_messaging_to_win_supporters_for_your_cause