Malcolm Gladwell in Conversation with Benjamin Naddaff-Hafrey: Revenge of the Tipping Point

Join #1 New York Times-bestselling author Malcolm Gladwell discuss his latest book, Revenge of the Tipping Point; a fresh look at his breakthrough book, The Tipping Point. In 1996, Malcolm Gladwell published a piece in The New Yorker that became the seed of The Tipping Point. Twenty-five years after the book's publication, it remains a global phenomenon — blending social science, history, pop culture, and business to look at how a single event can spark a movement, a social phenomenon, or an epidemic. In Revenge of the Tipping Point, Gladwell draws on fresh case studies to rethink and expand on his original ideas about how trends are born, catch on, and spread. Why in the late 1980s and early '90s did Los Angeles become the bank robbery capital of the world? What is the Magic Third and what does it have to do with racial equity? How did COVID and the opioid crisis become so devastating? Hear Gladwell discuss these questions and more — The New Yorker's crucial early support of Gladwell's writing, the enormous impact of The Tipping Point, what Gladwell has learned since its publication, and what social epidemics can teach us about the future.