Malcolm McCassy, Founder of Mendid, on pioneering underwear in culture and why the band matters!

Malcolm is a Founder of Ethika, the culturally defining underwear brand that rose to prominence by prioritizing what you wear under with style and self expression as much as hats and other clothing. This disrupted the industry as underwear was previously an afterthought item! Malcolm is back at it launching a new brand, Mendid, which has a strong focus on the power of achieving your dream through confidence in what you wear! Malcolm's talent in the space has lead to some of the innovations we have today, redefined the category, and with Mendid, his aspiration is to lead a meaningful approach, which he shares here. Hope you enjoy!