MAM #003: How to make a mark with your mobile app in South Korea

Continuing on our look at mobile dominant economies we turn our attention to South Korea in this episode. With 28 million iOS and Android devices and mobile consumer base addicted to apps, South Korea is a nation that cannot be ignored by mobile app developers seeking to expand their reach. Peggy highlights the most important tactics to entering the market and some of the pitfalls you should avoid entering the market as well as in your app.