MAM #004: Why you should start using push notifications in your app
The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app a second or third time. So, after all that effort to build, market and deploy your apps, how do you get a second or third open? How does your app become a habit with your users? One of the most important emerging pieces is push. This episode is the first of many on this subject and acts as a primer for the benefits of bringing push into your app. This isn't easy. It isn't simple. In fact, it is the most precarious piece of an app's lifeline. Do it right (add value) and it has a chance. Do it wrong and there is no second launch - or chance.
An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "MAM #004: Why you should start using push notifications in your app" was published on July 16, 2014.
July 16, 2014 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Summary
The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app a second or third time. So, after all that effort to build, market and deploy your apps, how do you get a second or third open? How does your app become a habit with your users? One of the most important emerging pieces is push. This episode is the first of many on this subject and acts as a primer for the benefits of bringing push into your app. This isn't easy. It isn't simple. In fact, it is the most precarious piece of an app's lifeline. Do it right (add value) and it has a chance. Do it wrong and there is no second launch - or chance.
Episode Description
The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app a second or third time. So, after all that effort to build, market and deploy your apps, how do you get a second or third open? How does your app become a habit with your users? One of the most important emerging pieces is push.
This episode is the first of many on this subject and acts as a primer for the benefits of bringing push into your app. This isn't easy. It isn't simple. In fact, it is the most precarious piece of an app's lifeline. Do it right (add value) and it has a chance. Do it wrong and there is no second launch - or chance.
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