Mamaearth IPO - Litmus Test for Startups and the Street

Mamaearth's parent company Honasa Consumers is finally hitting Dalal Street with a ₹1700 crore IPO. The company will raise ₹365 crore in fresh issue and the rest will be an offer for sale. What's surprising is that the company is seeking a valuation of over ₹10,000 crore - nearly 60% lower than the ₹24,000 crore figure that had gone viral on social media earlier in January. Why so? Why is the company going for a stock market listing now? While it sells products that compete with HUL, why are its financials more similar to Nykaa? Has its topline growth come at the cost of a healthy bottom line? And what can investors expect going ahead? To seek answers to these and many more questions, Host Kiran Somavnshi speaks to Mamaearth’s Chairman & CEO Varun Alagh, and CFO Ramanpreet Sohi in the latest episode of The Morning Brief podcast. Tune in! You can also listen to our previous episode about Mamaearth's IPO here: Mamaearth Maange More If you like this episode, listen to more such conversations by Kiran Somvanshi: Semaglutide: Decoding the hype around the weight loss wonder drug, Pills vs Potions: The Ayurveda comeback to LiverDoc’s allegations (Part 2), Pills vs Potions: The LiverDoc’s Argument Against ‘Alternate’ Medicine (Part 1), Towards Equality: One-Third for The One-Half and more.  You can follow our host Kiran Somvanshi on her social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. Credits: New TV AdsSee omnystudio.com/listener for privacy information.