EPISODE · Jun 23, 2025 · 48 MIN
Mama’s Got Slumberkins: Building a Heart-Led Brand from the Nursery Floor to National TV
from The Money Hungry Mama · host Brittany Plumeri
What happens when two best friends, a therapist and a teacher, team up during maternity leave with a sewing machine, a Sharpie, and a dream? You get Slumberkins — a brand that’s redefining emotional intelligence for the next generation.In this powerhouse episode, Brittany sits down with Kelly Oriard and Callie Christensen, the co-founders of Slumberkins, to unpack how they grew their handmade loveys into a nationally recognized, purpose-driven brand. We’re talking Shark Tank rejection (and why that was a blessing), a magical meeting with Jim Henson Co., and the wild ride to their own Apple TV+ show — all while raising kids and building a movement around emotional wellness.💡 You’ll learn:How they created Slumberkins from scratch — literallyWhat it’s really like to pitch on Shark TankHow their grief plushies, flip-out hammerheads, and affirmations are changing livesWhy community (and staying close to it) is their non-negotiableThe truth about scaling while staying mission-alignedIf you’ve ever wondered “Could that be me?” — this episode will leave you saying, Why not me?✨ This is your reminder to be bold, be a little weird, and never underestimate what you can build with purpose, passion, and a little plush fabric.Be a part of the MHM community: https://stan.store/Themoneyhungrymama
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Mama’s Got Slumberkins: Building a Heart-Led Brand from the Nursery Floor to National TV
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