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Mamee: Building Brand Loyalty Across Generations

EPISODE · Aug 27, 2023 · 24 MIN

Mamee: Building Brand Loyalty Across Generations

from The Breakfast Grille · host BFM Media

FMCG company Mamee-Double Decker, now helmed by the third generation of the Pang family, and boasts a range of food products sold in over 80 countries, including iconic brands Mamee Monster and Mr. Potato. What’s their recipe for longevity in the fast-paced consumer goods sector? We find out how a homegrown Malaysian company conquered the ASEAN snack market with Pierre Pang, Group CEO of Mamee-Double Decker.See omnystudio.com/listener for privacy information.

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Mamee: Building Brand Loyalty Across Generations

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