Man Bites Dog PR: Taking Charge in the Digital Age

Leaders want to be heard, but often leaving that message up to the news media bring stress and unease. In his new book, Gary Schneeberger hopes to reduce the acrimony toward news reporters and teach the secrets to being in control of the interview. We talk about this and more in this week’s episode of the Confident Communications Podcast. In the digital age, the news cycle has gone from 24 hours to 24 seconds (thank you, Twitter) and it’s bound to change even more as we move forward. We no longer rely on reporters to get our message out, but rather have more tools than ever to make an impact. Gary and I discuss how to get past news bias, why President Trump is a master communicator and why he gets to make up his own PR rules. It’s an interesting conversation and one that any leader today needs to listen in on. Mentioned in This Episode Bite the Dog: Build a PR Strategy to Make News That Matters About Gary Schneeberger Gary Schneeberger’s three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. As founder and president of ROAR, Schneeberger draws on his executive and executional experience in entertainment, ministry and media to help individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard.    He has advised Hollywood studios, television networks, global ministries and publishing houses, as well as counseled and created communications platforms for some of the biggest names in movies and TV and the most influential leaders in the faith community. Schneeberger also spent more than 15 years as an award-winning reporter and editor for daily newspapers across the country, including the Los Angeles Times.   About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...