Management Diaries: Essentials to Calm the Crisis and Reassure Residents

As the regional manager of The Habitat Co.’s market-rate and condominium portfolio in Michigan, Steven St. Louis has maneuvered crises big and small. When unexpected situations arise, he prioritizes trust, transparency and timely communication with his residents. According to St. Louis, this is crucial to maintaining credibility, whether you’re addressing a dispute between two neighbors or something more jarring that impacts multiple residents.  How can managers ensure that they are effectively managing a crisis? By monitoring their response in real time—during and after the crisis—and adjusting where needed.   Here are some of the topics we cover: Why it’s important to balance empathy and understanding while guiding residents through a crisis (6:20) How timely communication helps property managers stay ahead of the curve (8:53) Navigating social media’s public square and controlling the narrative (11:35) His best advice for property managers to address any crisis (13:50) How he handled a major, unexpected incident that had immediate and long-term community impact (15:52) Key priorities for mitigating potential damage to reputation (20:03) Why providing emotional support to residents is as crucial as managing high-level operations (26:57)