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EPISODE · Aug 20, 2019 · 28 MIN

Managing a Major Campaign Pivot During a Product Portfolio Change

from The Kula Ring · host Kula Partners

Jacki Lutz, Global Head of Marketing Communications and Intelligence, talks with Carman and Jeff about how Sensata Technologies made a product portfolio change last year, causing them to pivot midway through a major marketing campaign. The campaign was centered on their legacy product, Schrader valves—a product they were no longer selling.

What this episode covers

Jacki Lutz, Global Head of Marketing Communications and Intelligence, talks with Carman and Jeff about how Sensata Technologies made a product portfolio change last year, causing them to pivot midway through a major marketing campaign. The campaign was centered on their legacy product, Schrader valves—a product they were no longer selling.

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Managing a Major Campaign Pivot During a Product Portfolio Change

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How long is this episode of The Kula Ring?

This episode is 28 minutes long.

When was this The Kula Ring episode published?

This episode was published on August 20, 2019.

What is this episode about?

Jacki Lutz, Global Head of Marketing Communications and Intelligence, talks with Carman and Jeff about how Sensata Technologies made a product portfolio change last year, causing them to pivot midway through a major marketing campaign. The campaign...

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