EPISODE · Aug 20, 2019 · 28 MIN
Managing a Major Campaign Pivot During a Product Portfolio Change
from The Kula Ring · host Kula Partners
Jacki Lutz, Global Head of Marketing Communications and Intelligence, talks with Carman and Jeff about how Sensata Technologies made a product portfolio change last year, causing them to pivot midway through a major marketing campaign. The campaign was centered on their legacy product, Schrader valves—a product they were no longer selling.
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Managing a Major Campaign Pivot During a Product Portfolio Change
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