Managing Branding & Marketing During Manufacturing Mergers episode artwork

EPISODE · Feb 19, 2019 · 29 MIN

Managing Branding & Marketing During Manufacturing Mergers

from The Kula Ring · host Kula Partners

In this episode of The Kula Ring, Jeff and Carman talk with Trish Kempkes, the Director of Global Communications and Marketing at BW Papersystems, about how to effectively combine brands during mergers and acquisitions, and how it's sometimes better to just rip off the Band-Aid.

In this episode of The Kula Ring, Jeff and Carman talk with Trish Kempkes, the Director of Global Communications and Marketing at BW Papersystems, about how to effectively combine brands during mergers and acquisitions, and how it's sometimes better to just rip off the Band-Aid.

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Managing Branding & Marketing During Manufacturing Mergers

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This episode was published on February 19, 2019.

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In this episode of The Kula Ring, Jeff and Carman talk with Trish Kempkes, the Director of Global Communications and Marketing at BW Papersystems, about how to effectively combine brands during mergers and acquisitions, and how it's sometimes better...

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