EPISODE · Feb 19, 2019 · 29 MIN
Managing Branding & Marketing During Manufacturing Mergers
from The Kula Ring · host Kula Partners
In this episode of The Kula Ring, Jeff and Carman talk with Trish Kempkes, the Director of Global Communications and Marketing at BW Papersystems, about how to effectively combine brands during mergers and acquisitions, and how it's sometimes better to just rip off the Band-Aid.
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Managing Branding & Marketing During Manufacturing Mergers
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