Managing Career Paths for Manufacturing Marketing Teams

Career development planning and performance assessment can be a challenge for internal marketing teams. In this episode of The Kula Ring, Ryan Benbo, Senior Director of Marketing at Vermeer, talks about the framework they have developed to coach and grow their marketing team's capabilities. Additionally, he discusses how Vermeer has been able to attract more than 70 talented team members to establish a cross-functional team that acts as an internal agency.