Managing Crisis Communication and Building Immunity to Crises with Jon Goldberg

Any organization or individual can encounter a public relations crisis. That’s why it’s important to proactively build an immunity to crisis and have the right team in your corner when your reputation is at stake. In this season’s finale, Melissa talks with Jon Goldberg, the founder of Reputation Architects, about the lessons he’s learned through his work in crisis communications and reputation management. About Jon: Jon Goldberg founded Reputation Architects in 2009 after more than 25 years as an advisor to top executives and boards and a senior leader at some of the world's most prominent communications firms. Trained as a journalist, Jon is a frequent speaker, author and media commentator at the intersection of risk, reputation, culture and technology, including building organizational immunity to crisis; countering disinformation; the psychology of online trolling; communicating on polarizing social issues; and the role of artificial intelligence in stoking—and potentially reversing—incivility and online hate.Connect with Jon on LinkedIn Topics covered:- Crisis communication vs. reputation management- How to manage your well-being in a stressful line of work- Learnings from Jon’s deep experience in crisis communications- Who is at risk for a crisis- The intersection of reputation, risk, culture and technology- What Jon wishes PR pros knew about managing crisis comms Resources mentioned: - The Coffee Bean - "Latinas in Public Relations: Shaping Communications, Communities, and Culture" - "Smart Talk: Public Relations Essentials All Pros Should Know"- MVW Communications