Managing Custom Crush from Both Sides

In this episode of Expert Talks, host Lauren Heindel chats with Alison Crowe, Vice President of Winemaking at Plata Wine Partners, about the intricacies of custom crushing in the wine industry. Alison, with extensive experience in custom crush partnerships, breaks down her step-by-step framework for successful collaborations between wineries and custom crush providers. This episode is a must-watch for wineries considering custom crush services or looking to offer them.