Managing expectations around perceived perfection

Let's face it. Nothing is perfect. Except for Alex Whitlock and Russell Stephenson who join you on this episode of Killer Media Sales to explain why even a 'perfect' product is going to have flaws, and how you can navigate those possible bumps in the road when negotiating with clients. The pair explain why belief in a product starts with the salesperson, how that belief can be used to your advantage in convincing clients, and the importance of knowing what your potential customer is trying to achieve from their campaign. They tackle the possible risks involved in 'sweetening the deal', how being a respected brand gives you an edge against your competition, and the impact of keeping the urgency ball firmly in your court.