EPISODE · Aug 3, 2026 · 20 MIN
Managing Focus Over Time: Overcoming ADHD & Procrastination - Cindy Baker
from FailCraft · host Ezekiel Iferia
Whatdo you do when a quick 5-minute phone break turns into 30 minutes of mindlessscrolling, sparking the terrifying realization that you are giving away yourdreams minute by minute?CindyBaker is a productivity coach, speaker,founder of Cindy Baker Coaching, and author. Holding a Master’sdegree in counseling alongside 19 years of experience as an educator, Cindyspent decades battling undiagnosed ADHD and overcompensating to fit traditionalproductivity molds. After realizing that open-ended time management techniqueslike rigid time-blocking fail neurodivergent thinkers, Cindy developed the"Focused Sprint Method." Today, she teaches entrepreneurs how tomanage attention over time, channel hyper-focus, and turn ADHD into a businesssuperpower.In this episode of FailCraft, Cindy joins Ezekiel for a practicalconversation on focus and attention. She breaks down the hidden costs ofmasking disorganization, why procrastination is often a fear response ratherthan laziness, and how to win the day using 15-to-30-minute timed work sprints.Inthis episode of FailCraft, you’ll discover:· The Scroll Break Realization: Catching yourself giving away dreams minute by minute.· The Hidden Cost of Masking: Living with constant fear and stress to hide ADHDsymptoms.· Focus vs. Time Management: Why managing attention is more critical than searchingfor extra hours [04:27 / 05:26].· Why Traditional Planners Fail: How the ADHD brain views time as "now" vs."not now".· The Focused Sprint Method: Isolating 3 high-impact priorities and using timedintervals [07:41 / 10:22].· Debunking Procrastination: Understanding fear of failure, perfectionism, and"done beats perfect" [11:40 / 13:39].ConnectWith Cindy Baker:· Website Hub & Coaching: Find books and coaching details at cindybakercoaching.com.· Free Procrastination Course: Access Cindy's free course and weekly productivity tipsat waitnomore.net.Supportthe Show:· Fuel the FailCraftMission: https://iferia.nestuge.com/supportme· Subscribe, leave areview, and share this episode with an entrepreneur, educator, or anyone withADHD!Wantto Be a Guest on FailCraft?· Connect with Ezekielon PodMatch: https://podmatch.com/hostdetailpreview/failcraft00:00 Introduction:Cindy Baker & Managing Focus02:07 The 30-MinuteScroll Break: Recognizing Wasted Time03:01 The Stress andEnergy Cost of Masking ADHD04:27 Managing Focusvs. Managing Time05:50 Why RigidTime-Blocking Fails the Neurodivergent Brain07:41 The FocusedSprint Method & Isolating 3 Priorities10:22 CreatingUrgency with Timed Work Boosts11:40 WhyProcrastination Isn't Laziness: Perfectionism and Fear13:39 Done BeatsPerfect: Action Over Perfection16:07 Breaking theDopamine Loop and Starting with 5-Minute Tasks18:10 RedefiningSuccess as Faith, Purpose, and Helping Others19:31 Connect withCindy Baker & Free Procrastination CourseChapters:
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