Managing Marketing Spend Through a Recession (and Depression) with Eric Seufert and Brian Murphy

from Deconstructor of Fun · host Deconstructor of Fun

Don’t be fooled: the mobile app economy will implode just like everything else.  Question is, how should games companies operate through the recession or even depression? What should the UA strategies look like for the different types of game portfolios? And what will the market look like when it’s all said and done?  I had lots of questions. Kudos to Eric Seufert and Brian Murphy for sharing their views and insights. --- For more informations, please visit: www.mobiledevmemo.com www.appsflyer.com www.ironsrc.com

What this episode covers

Don’t be fooled: the mobile app economy will implode just like everything else. Question is, how should games companies operate through the recession or even depression? What should the UA strategies look like for the different types of game portfolios? And what will the market look like when it’s all said and done? I had lots of questions. Kudos to Eric Seufert and Brian Murphy for sharing their views and insights. --- For more informations, please visit: www.mobiledevmemo.com www.appsflyer.com www.ironsrc.com

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Managing Marketing Spend Through a Recession (and Depression) with Eric Seufert and Brian Murphy

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This episode was published on March 31, 2020.

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