Managing Relationship with Microsoft and Changes in the Licensing Structure with Heidi Tucker

FULL SHOW NOTEShttps://podcast.nz365guy.com/104Personal background – living in Kirkland, WA, interests, being fanatical about wine Professional background – current role at InsideView, responsibilities About InsideView – what they do and their services Industries that commonly use or geographies where there’s a greater demand for InsideView’s technology  Current trends in the B2B businesses and how they adapt to technology Recent changes that Microsoft implemented in relation to InsideView and the confusion that resulted after it’s no longer subsidised by Microsoft Assessing an AI opportunity if an organisation wants to go down that path How InsideView addresses low-quality data sitting in people’s systems, and is there a demand for it? What InsideView is doing differently as an organisation, being involved in the AI discussion going forward Journey on being an ISV and partnership with Microsoft What is the new ISV program and Heidi’s thoughts on it Thoughts on old ISV’s concerns about the new ISV program around revenue sharing Knowledge about the existing AppSource marketplace that we have at the moment, experience on the quality of leads that have come through from the AppSource What it takes to be a successful ISV What ISVs need to build into their business as part of their business model for success Recommendations to ISVs that want to move their product into the global market Managing relationship with Microsoft as an ISV – how to maintain a good relationship with the product team, etc.Effective ways for engaging the Microsoft Partner Network  SIs that do things differently that move ISV products more, their patterns in their business that cause them to recommend an ISV’s solution more Effectivity of exhibition space, how to go to events and be effective as an exhibitor Brand awareness – what works effectively in engaging people, training staff to engage with people RESOURCESInsideView Insights – http://www.insideview.com/insights Battlecard for Microsoft CSM's and SI partners – https://view.highspot.com/viewer/5ce5fd72a4dfa036dfc84d3b Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoptionSupport the showIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening 🚀 - Mark Smith