Managing the Message: Communicating Through School Crises

In this episode of School Business Insider, we explore the essential role of communication in school district leadership. Mellissa Braham, Associate Director of the National School Public Relations Association (NSPRA), joins us to share her expertise on building trust, navigating crises, and crafting communication strategies that resonate with communities.From managing financial communication challenges to leveraging social media effectively, Mellissa provides actionable insights for school business officials looking to strengthen their district’s relationships with stakeholders. Whether it’s handling a smaller crisis or fostering long-term community trust, this episode offers valuable takeaways for leaders committed to transparent and impactful communication.Contact School Business Insider:Check us out on social media:LinkedInTwitter (X)Website: https://asbointl.org/SBIEmail: [email protected] sure to like, subscribe and share for more great insider episodes!Disclaimer:The views, thoughts, and opinions expressed are the speaker’s own and do not represent the views, thoughts, and opinions of the Association of School Business Officials International. The material and information presented here is for general information purposes only. The "ASBO International" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. The presence of any advertising does not endorse, or imply endorsement of, any products or services by ASBO International.ASBO International is a 501(c)3 nonprofit, nonpartisan organization and does not participate or intervene in any political campaign on behalf of, or in opposition to, any candidate for elective public office. The sharing of news or information concerning public policy issues or political campaigns and candidates are not, and should not be construed as, endorsements by ASBO International....