Managing the Mixx: Creating Successful Live-Work-Play Destinations - Where We Buy #369

from Where We Buy: Retail Real Estate with James Cook · host James Cook, JLL

Sean McNamara leads The Mixx at JLL, a specialized platform for managing complex mixed-use developments across North America. McNamara explains the unique challenges of managing properties that combine office, retail, residential, hotel, and entertainment uses on a single site. He discusses the importance of creating a sense of place through strategic merchandising, placemaking, and activation, highlighting projects like Plaza Coral Gables in Florida and OCVIBE in Anaheim, California. McNamara covers the rise of sports-anchored mixed-use developments, the role of technology infrastructure, and how successful mixed-use projects can command premium rents when properly managed and activated. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: [email protected] YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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This episode was published on February 13, 2026.

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