Managing the Sidemen: Jordan Schwarzenberger on building business in the creator era

In this episode of the The Happy WorkLife Podcast, Lord Mark Price speaks with Jordan Schwarzenberger, the 27-year-old media entrepreneur, Co-Founder of Arcade Media, and manager of the Sidemen, Europe’s biggest creator collective.Jordan shares his unconventional path, from launching side projects as a teen to walking away from university, working at VICE and LADbible, and ultimately co-founding the company behind one of the most influential creator brands on the planet. With humour, honesty, and hard-earned wisdom, he explores the mindset of Gen Z, why traditional education often fails creative thinkers, and how building businesses around creators is reshaping the future of media. Packed with practical advice, industry insights, and inspiring stories, this is a must-listen for aspiring entrepreneurs, content creators, and anyone curious about the power of digital media and the next generation of talent.