Managing Your Tech Stack For Marketing At Scale

In this episode, I’m joined by Devin Lusk, Director of Marketing at American Landmark, to dive into the essential tech stack solutions multifamily marketers need to scale effectively. Devin shares her approach to vetting and implementing new technology and how to maintain consistency across multiple properties. We explore the top software platforms she relies on, best practices for rollout and training, and tips for managing vendor relationships at scale. Whether you're growing your portfolio or refining your tech strategy, this conversation is packed with practical advice you can use right away.