Manchester Evening News editor on PR, AI, and disinformation

from Beyond the Noise - the PRWeek podcast

PRWeek speaks to Sarah Lester, editor at Manchester Evening News (MEN), for the Future of the Media series. Among other things, Lester discusses what stories work, and how that has shifted PR and media relations; the rise of fake ‘experts’; whether press releases are getting worse; the advantage of video content and social media channels for news; how MEN journalists use AI; misinformation in the media and how to stop it; the future of the media and how she feels about the publishing industry. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

PRWeek speaks to Sarah Lester, editor at Manchester Evening News (MEN), for the Future of the Media series. Among other things, Lester discusses what stories work, and how that has shifted PR and media relations; the rise of fake ‘experts’; whether press releases are getting worse; the advantage of video content and social media channels for news; how MEN journalists use AI; misinformation in the media and how to stop it; the future of the media and how she feels about the publishing industry. Hosted on Acast. See acast.com/privacy for more information.

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Manchester Evening News editor on PR, AI, and disinformation

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This episode was published on April 30, 2026.

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