Mandy Benoualid (Keeper, Founder): Why Your Obituaries Might Fall Short | #17

Mandy Benoualid is the Founder and President of Keeper Memorials, an online memorial platform dedicated to memorializing the lives of the departed. She is the Editor of TalkDeath, a death-positive media company whose mission is to encourage positive and constructive conversations around death and dying. Mandy is also on the board of the International Memorialization Supply Association, the Ernest Becker Foundation, and Board Member of the Speaking Grief Documentary by WPSU. Learn more about Keeper and TalkDeath:Keeper Website: mykeeper.com TalkDeath Website: talkdeath.com Timestamps 00:00 - Intro 00:40 - Welcome Keeper Memorials' Mandy Benoualid 04:46 - The origin story of Keeper 08:17 - What is important to a family when someone passes away? 09:52 - How is it different to the traditional obituary? 16:03 - What elements should be included in an obituary? 17:36 - The surprising things families are doing 21:09 - Crafting personalized virtual memorial services 33:01 - The story behind TalkDeath, a death-positive media company 36:45 - What is death positivity? 41:52 - What funeral directors can be open with general public with 50:23 - How Keeper works For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.comListen on Spotify or Apple PodcastsWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com