Maneuvering a $69B M(icrosoft) & A(ctivision Blizzard) deal with CCO Helaine Klasky

from The Crux of the Story · host Gary Sheffer and Mike Fernandez

The biggest acquisition deal ever in the tech and gaming world between Microsoft and Activision Blizzard. How do comms professionals navigate big M&A deals? What cultural issues do you prepare for? And what is SoundExchange? On this 72nd episode of The Crux, we welcome Helaine Klasky, the CCO of Activision Blizzard, who has quite a model communicator’s resume. She has worked at the highest levels of government, business, entertainment, and education. Tune in to hear her insights on the topic and why didn’t Gary work for Helaine?

Episode metadata supplied by the publisher feed · Published Feb 21, 2022

Embed this episode

Attribution link and audio player

Ready to play

Maneuvering a $69B M(icrosoft) & A(ctivision Blizzard) deal with CCO Helaine Klasky

0:00 41:27

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Crux of the Story?

This episode is 41 minutes long.

When was this The Crux of the Story episode published?

This episode was published on February 21, 2022.

Can I download this The Crux of the Story episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!