Manhattan Fish Market’s New Franchise Model Explained [TBS 61 ft Manhattan Fish Market]

Manhattan Fish Market is setting its sights on a comeback by returning to what made the brand memorable in the first place: familiar flavours, accessible seafood and a distinctly Malaysian identity.At Franchise International Malaysia 2026, CEO Deric Yeo and COO Sheikh Imran Iskandar shared how the home-grown halal seafood chain is rediscovering its original DNA while adapting to changing consumer habits. That means bringing back much-loved recipes, introducing Malaysian-inspired flavours and expanding through smaller kiosk and shop-in-shop formats designed for delivery, convenience and lower franchise entry costs.The brand, which once operated across 16 countries, still maintains a presence in markets including Sri Lanka, Bangladesh, the Maldives, Myanmar and Jordan. Its strategy is clear: strengthen the Malaysian market first, prove the model, then grow into surrounding regions.For aspiring franchisees, the lesson is equally important. International expansion is not about entering every market at once. Build one successful foothold, understand local demand and let strong performance create opportunities in neighbouring countries. Manhattan Fish Market’s next chapter is about nostalgia, reinvention and disciplined growth, without losing what customers already love.#TheFinancialCoconut #ManhattanFishMarket #Franchising🎧 *The Financial Coconut:*Your weekly source for empowering financial knowledge and unlocking possibilities. We explore personal finance, investing, and entrepreneurship to help you build a richer life. Join us as we explore personal finance, investing and more.Get ready to take control of your financial future and live your best life, financially wise: https://linkin.bio/thefinancialcoconut📍 *LISTEN & SUBSCRIBE*Spotify: https://rebrand.ly/TFC-spotifyApple Podcast: https://rebrand.ly/TFC-applepodcastYouTube: https://rebrand.ly/TFC-youtube🔗 *CONNECT WITH US*Get daily tips, insights, and community:Instagram: https://rebrand.ly/TFC-instagramTik Tok: https://rebrand.ly/TFC-tiktokTelegram: https://rebrand.ly/TFC-telegramWhatsapp: https://rebrand.ly/TFC-Whatsapp-channelNewsletter: https://rebrand.ly/TFC-Newsletter📺 *MORE FROM OUR NETWORK*Discover our other shows and deep dives on YouTube:https://www.youtube.com/@TheFinancialCoconutTFC/playlistsLearn about our eventsHelp us get to know you better: http://bit.ly/thefinancialcoconut-survey Hosted on Acast. See acast.com/privacy for more information.