ManoMano: cómo digitalizar la compra de bricolaje... y entrar a España desde Francia, con Isabel Salazar [197]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En el programa de esta semana vamos a analizar con detalle el marketplace de bricolaje, jardinería y hogar ManoMano. de origen francés, a pesar de su nombre. Es un proyecto 100% digital en un vertical que a priori suena bastante a compra más habitual offline. Así que veremos cómo afrontan ese reto de lograr que la gente se acostumbre a comprar este tipo de productos en internet y al mismo tiempo darle la vuelta a la tortilla de la internacionalización. Estamos acostumbrados a hablar sobre cómo mover al exterior proyectos españoles… En este caso con Isabel Salazar, Country Manager de ManoMano en España, comentaremos cómo es el reto de entrar en el mercado español para un negocio francés. Enlaces de interés: [Beloved sponsor] Web de SiteGround: https://bit.ly/sitegroundm4c Acceso al Ecommerce’n Chanclas: https://academy.marketing4ecommerce.net/ecommerce-en-chanclas/ Premios Ecommerce México: https://marketing4ecommerce.mx/premios-ecommerce-mx/ Ecommerce Awards España: https://marketing4ecommerce.net/ecommerce-awards/

Episode metadata supplied by the publisher feed · Published Aug 29, 2022

Embed this episode

Attribution link and audio player

Ready to play

ManoMano: cómo digitalizar la compra de bricolaje... y entrar a España desde Francia, con Isabel Salazar [197]

0:00 50:15

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Marketing4eCommerce Podcast?

This episode is 50 minutes long.

When was this Marketing4eCommerce Podcast episode published?

This episode was published on August 29, 2022.

Can I download this Marketing4eCommerce Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!