EPISODE · Feb 26, 2026 · 34 MIN
Manscaped CMO, Marcelo Kertész
from Wharton Marketing Matters
Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.
Embed this episode
NOW PLAYING
Manscaped CMO, Marcelo Kertész
0:00
34:02
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
Frequently Asked Questions
How long is this episode of Wharton Marketing Matters?
This episode is 34 minutes long.
When was this Wharton Marketing Matters episode published?
This episode was published on February 26, 2026.
Can I download this Wharton Marketing Matters episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!