Manuela Marcheggiani of Isomers Skincare

Get ready for a behind-the-scenes look into the world of TV shopping and business innovation! In this episode, Manuela Marcheggiani, the co-founder and CEO of Isomers Skincare, sits down with host Shawn Wilsie to unravel the secrets of getting a product onto the screens of TV shopping channels. With over 30 years of experience working with giants like ShopHQ, ShopNBC, and other global networks, Manuela's insights into the process are unmatched. But wait, there's more! Manuela also dives into the game-changing role of social media in modern business and how she leverages it to boost her brand. Plus, she shares the exciting story behind her new skincare line—created with the help of none other than her son! Tune in as the conversation shifts to the joys (and challenges) of working with family, and the vision behind this innovative new venture. It's a conversation packed with insider tips, entrepreneurial wisdom, and a dash of family magic. Don't miss it!