Manufacturers Finding New Ways to Boost Profits in Home Laundry Appliances

Consumer appliance manufacturers want to boost profitability in both Western Europe and North America. With the market for washers already saturated in both markets, appliance manufacturers are pushing dryers in Western Europe where penetration is low. In North America, companies are innovating with new technologies such as the self-dosing washing machine. Industry Analysts Cristina Baus and Lorenza Della Santa compare consumers’ needs in Western Europe and North America to explain current failures and potential opportunities in home laundry innovation and product development.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.