Manufacturing Procurement Strategy: Why The Best Suppliers Pitch Less Innovation

Joel Meyer is a PhD in organic chemistry and leads business development at Group14 Technologies, a company developing silicon-based battery materials. His company has created a silicon-carbon composite material that stores five times more energy than traditional graphite anodes used in lithium-ion batteries.Joel explains his strategy of being "optimistically realistic" when working with OEMs and how they've achieved partnerships with 95% of the global battery manufacturing market. Watch as he shares how they navigate the complex process of getting innovative materials adopted by major automotive and electronics manufacturers. Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. Want to join the supply chain? Learn more about the partnerships that Joel and Group14 Technologies are looking to forge at the end of the video!https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/