Manufacturing Storytelling Beats Technical Specs in Sales

Travis Cox is the Chief Technology Evangelist at Inductive Automation, a software company that develops industrial automation platforms. His company created Ignition, a unified development toolkit that enables manufacturers to build HMI, SCADA, and MES systems with unlimited licensing and open standards. Watch as Travis shares how to leverage open standards, create a digital-first culture, and use data to improve operational efficiency and profitability.Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.https://www.wecreate.com/services/marketing-consulting/https://www.wecreate.com/contact/