毛戈平中报：收入增长26%、营销投入增长44%，高端品牌的增长为什么变贵了？｜EP63

from 投研随身听 · host 慢研播客

二零二六年上半年，毛戈平收入增长26.2%，毛利率升至84.8%；与此同时，营销及推广投入增长44.2%，净利率下降1.23个百分点。品牌仍然卖得动，把品牌继续放大的成本却提高了。本期更新上一期的商业模式判断：专柜半年净增21个，同店平均收入增长16.7%，培训业务也重新增长，说明专业服务体系没有失速。彩妆收入增长38.3%，但几乎全部来自销量；线上销售占比升至54%，更多新增用户带来了更高获客和渠道投入。下一步真正需要观察的，是营销投入增速能否重新低于收入增速。信息截止：2026-08-29。本节目不构成投资建议。

Episode metadata supplied by the publisher feed · Published Aug 29, 2026

Embed this episode

Attribution link and audio player

Ready to play

毛戈平中报：收入增长26%、营销投入增长44%，高端品牌的增长为什么变贵了？｜EP63

0:00 6:55

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Crypto Education Cypher Funk Elevate your crypto game with the University's Audio Channel! Enjoy free education that uncovers the secrets of blockchain and investment strategies. Perfect for all levels – unlock your potential in the crypto world now!__00___¡Eleva tu juego cripto con el Canal de Audio de la Universidad! Disfruta de educación gratuita que revela los secretos de la cadena de bloques y las estrategias de inversión. Perfecto para todos los niveles – ¡desbloquea tu potencial en el mundo cripto ahora!__00___提升你的加密游戏，加入大学音频频道！享受免费教育，揭示区块链的秘密和投资策略。适合所有水平的人士——现在就在加密世界中释放你的潜力吧！

Frequently Asked Questions

How long is this episode of 投研随身听?

This episode is 6 minutes long.

When was this 投研随身听 episode published?

This episode was published on August 29, 2026.

Can I download this 投研随身听 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!