Maple Leafs Deal Marks Betty Canada’s Next Big Play in Ontario Online Gaming

Before making his maiden appearance at a Toronto Maple Leafs game – the regular-season opener against Les Canadiens de Montreal no less - Betty Canada CEO Chavdar Dimitrov returned to the Gaming News Canada Show presented by Bede Gaming. Dimitrov, the former engineering lead for Bede who was named the head honcho for Betty’s Canadian operations in the fall of 2024, provided his perspective around the company’s decision in June to become an official online casino partner of the Maple Leafs and the Toronto Raptors. He also talked about the support Betty has received from the partnership team at Maple Leaf Sports and Entertainment leading up to the start of the NHL and NBA regular seasons and plans to exploit its first major partnership in the Ontario market. And Betty continues to evolve its marketing strategy, including the onboarding of The Parleh to provide support around video content. A record August for the regulated gaming industry in Ontario prompted us to ask Dimitrov about the continued growth of online gaming, including Betty’s slots business. Betty, which has been uniquely transparent in providing numbers around its Ontario business, told us the operator has now surpassed 90,000 customers.  Hosted on Acast. See acast.com/privacy for more information.