Mapping an Intensive Digital Strategy, Tracking KPIs in the Funnel, and Using Facebook to Drive Customer ROI

Nathan Taitt, CEO of Blueprint Digital, based in Atlanta, GA, discusses his company's use of integrated digital, multi-channel lead generation strategies for his service-industry customers. He believes that: 1) Facebook can play a key role at all funnel levels, 2) Establishing funnel-stage KPIs facilitates customer expectation management, and 3) On the leadership side, the employee and top line revenue numbers say little about a company's success. Nathan has found decoupling satisfaction, profitability, and healthy business growth from the ego of large numbers pays big dividends for his employees, his business, and his customers. Nathan can be reached on his company website at: https://blueprintdigital.com/, by email at: [email protected], or by phone: (770) 990-2888.