Mapping the Digital Customer Journey

Featuring Cory Peterson, VP of Marketing and Sales Operations at LED Lighting Supply

Episode 324 of the The Kula Ring podcast, hosted by Kula Partners, titled "Mapping the Digital Customer Journey" was published on February 4, 2025 and runs 35 minutes.

February 4, 2025 ·35m · The Kula Ring

0:00 / 0:00

Summary

How do you transform scattered customer insights into a structured, data-driven approach to marketing and sales? Cory Peterson shares the journey his organization took—from early, informal customer interviews to a comprehensive digital customer journey framework. In this episode, Cory walks us through the process of mapping the customer journey, the evolution from a linear model to a dynamic flywheel, and the role of rigorous testing in refining digital interactions. He also discusses the challenges of attribution, the importance of integrating sales and marketing, and how even small organizations with limited traffic can leverage research to drive meaningful improvements. Join us as we explore how a data-driven mindset can unlock deeper customer understanding and business growth.

Episode Description

How do you transform scattered customer insights into a structured, data-driven approach to marketing and sales? Cory Peterson shares the journey his organization took—from early, informal customer interviews to a comprehensive digital customer journey framework. In this episode, Cory walks us through the process of mapping the customer journey, the evolution from a linear model to a dynamic flywheel, and the role of rigorous testing in refining digital interactions. He also discusses the challenges of attribution, the importance of integrating sales and marketing, and how even small organizations with limited traffic can leverage research to drive meaningful improvements. Join us as we explore how a data-driven mindset can unlock deeper customer understanding and business growth.

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