Mapping the market – What direction are navigation systems heading?

As the industry continues to rev up production of electrified, automated and software-defined vehicles, we ask navigation giant TomTom how its systems are developing in line with these megatrends. This includes how it is attempting to overcome challenges such as HD mapping without the costly solution of sending out a global fleet of camera-topped vehicles, as well as overcoming a consumer preference for smartphone projection over embedded navigation. From 5G coverage to further expanding into the Chinese market, we explore the road ahead for TomTom and other mapping providers. Speakers: Michael Harrell, senior vice-president of engineering maps, TomTom Vivek Beriwal, software-defined vehicles expert, S&P Global Mobility Elisha Thakorlal, Autology host and OEM Strategy lead, S&P Global Mobility Subscribe: Apple Podcasts Spotify