Mara Smith: Breaking Into a New Industry, One Bold Shot at a Time

Send us Fan MailAbout This EpisodeFounder of Inspiro Tequila, Mara Smith has had several bold moments along her journey. Initially a lawyer then a corporate strategist, Mara became a stay-at-home mom after her twins were born prematurely. After a few years, she was wanting a clean tequila and noticing that the wants and needs of the female consumer were not being addressed from companies selling spirits. So she decided to create her own. After breaking into the spirit industry, Mara now leads the female-powered team behind Inspiro Tequila and also provides support and mentorship for other entrepreneurs through The Purple Bicycle Project. Tune in to hear how to grow your network, not just within your own industry but across other sectors as well, and how to break into a new industry with your own company.  About Mara SmithMara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 500 Company. After her twins were born prematurely, Mara decided to leave the corporate world to focus on her family. She never stopped thinking about what was next. Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand.Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her, and thoughtful female consumers like her. That perfect tequila did not exist, so she decided to create one. The goal was not just to create a one-of-a-kind tequila, it was also to bring another female perspective to the spirits industry.  Women are involved in every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves. As a female founder, Mara’s mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.   Additional ResourcesWebsite: https://inspirotequila.com/Learn More About The Purple Bicycle ProjectInstagram: @inspirotequilaTwitter: @inspirotequilaSupport the show--------Stay Connected www.leighburgess.comWatch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgessFollow Leigh on LinkedIn: @LeighBurgessSign up for Leigh’s bold newsletter