Marc Borrett, CEO & Co-Founder of Reactive Technologies: $80 Million Raised to Build the Future of Grid Measurement

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Marc Borrett, CEO & Co-Founder of Reactive Technologies, a grid measurement platform that's raised over $80 Million in funding. Here are the most interesting points from our conversation: Semiconductor to Energy Transition: Marc leveraged his experience in semiconductors and telecoms to tackle the complex challenges of the energy transition, drawing parallels between the two industries. UK vs. US VC Landscape: The UK venture capital environment in the 90s was less sophisticated and visionary compared to Silicon Valley, focusing more on stable returns for pension funds. Creating a New Category: Reactive Technologies is pioneering real-time grid stability measurement, a category that didn’t previously exist, by leveraging telecom principles in the energy sector. Engineering Insights: The company discovered that grid stability affects signal transmission, leading them to repurpose their technology for measuring grid stability in real time. Building Trust in a Conservative Industry: Success in the risk-averse power industry required Reactive Technologies to demonstrate high technical credibility and prove that their innovations would not destabilize the grid. Long Road to Revenue: It took five and a half years for Reactive Technologies to generate meaningful revenue, highlighting the importance of patience and investor support in deep-tech startups. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co