Marc Guldimann on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson talks with Marc Guldimann about the three metrics to pay attention to as it relates to advertising attention. Marc is the CEO of Adelaide, who are an industry leader in the rapidly growing field of real-time attention measurement. In this discussion, Marc and Mike talked about the pros and cons of eye-tracking data versus probabilistic page level data, and 'the third wave of attention which relates to outcomes. ****** Six Sells is a B2B communications agency for sales and marketing leaders. We help your client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services. Email [email protected] for more information.