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Marc Lutz: Warum ist Worldbuilding das Storytelling der Zukunft? episode artwork

EPISODE · Mar 27, 2025 · 45 MIN

Marc Lutz: Warum ist Worldbuilding das Storytelling der Zukunft?

from Bla Bla Lab · host Live Lab

Warum begleiten uns einige Geschichten ein Leben lang, während andere schnell verblassen? Was macht Kino-Blockbuster oft zu universellen Erlebnissen? Und wie können Unternehmen Worldbuilding für Experiences, Employer Branding und Kommunikation nutzen? In dieser Folge spricht Jonathan mit Marc Lutz über die Kunst des Worldbuildings – die Fähigkeit, nicht nur einzelne Storys, sondern ganze Universen zu erschaffen. Ob in Hollywood, Gaming oder Markenkommunikation: Wer eine fesselnde Welt erschafft, schafft Identifikation, baut Communities auf und emotionalisiert Menschen über alle Generationen hinweg.

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Marc Lutz: Warum ist Worldbuilding das Storytelling der Zukunft?

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