EPISODE · Mar 22, 2026 · 11 MIN
Marc Sampogna - CMO and Co Founder - Once Upon a Coconut
from The Ad Podcast · host Dylan Conroy
Marc Sampogna is a seasoned entrepreneur, branding expert, and marketing leader with over 15–20 years of experience in the advertising, branding, and agency world.Born and raised in New York, he comes from a family background tied to advertising (his father and grandfather were involved in the field). He founded Canopy Brand Group (a branding and creative agency focused on strategy, design, innovation, and authentic growth for brands), where he serves as Founder, Managing Partner, Chief Creative Officer, and Chief Brand Officer.He's also the co-founder and Chief Marketing Officer of Once Upon a Coconut, a purpose-driven coconut water brand emphasizing positivity and social impact. Additionally, Marc is involved with other ventures including:Co-founder/investor in TrueGreen Global (smart packaging tech for cannabis).Founder of Wingmate.Board member and CMO roles at companies like GetSinch.Partnerships/investments (e.g., San Frediano).His work spans building brands, strategic consulting, creative direction, and driving innovation—often blending marketing with social good and emerging industries like cannabis tech. He's been recognized in outlets like Authority Magazine for his social impact efforts and has appeared on podcasts discussing creativity, entrepreneurship, and brand growth.He's active on social media (Instagram @marc_sampo, X @SampognaMarc) and maintains a personal site at marcsampogna.com, where he positions himself as an entrepreneur, creative, investor, and leader.
What this episode covers
Marc Sampogna is a seasoned entrepreneur, branding expert, and marketing leader with over 15–20 years of experience in the advertising, branding, and agency world.Born and raised in New York, he comes from a family background tied to advertising (his father and grandfather were involved in the field). He founded Canopy Brand Group (a branding and creative agency focused on strategy, design, innovation, and authentic growth for brands), where he serves as Founder, Managing Partner, Chief Creative Officer, and Chief Brand Officer.He's also the co-founder and Chief Marketing Officer of Once Upon a Coconut, a purpose-driven coconut water brand emphasizing positivity and social impact. Additionally, Marc is involved with other ventures including:Co-founder/investor in TrueGreen Global (smart packaging tech for cannabis).Founder of Wingmate.Board member and CMO roles at companies like GetSinch.Partnerships/investments (e.g., San Frediano).His work spans building brands, strategic consulting, creative direction, and driving innovation—often blending marketing with social good and emerging industries like cannabis tech. He's been recognized in outlets like Authority Magazine for his social impact efforts and has appeared on podcasts discussing creativity, entrepreneurship, and brand growth.He's active on social media (Instagram @marc_sampo, X @SampognaMarc) and maintains a personal site at marcsampogna.com, where he positions himself as an entrepreneur, creative, investor, and leader.
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Marc Sampogna - CMO and Co Founder - Once Upon a Coconut
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