EPISODE · Jul 9, 2026 · 4 MIN

Marca-País

from 5 Minutos de Marketing - Rádio Morabeza · host Rádio Morabeza

Marca-país é a gestão estratégica da imagem e da reputação de uma nação para gerar benefícios económicos, sociais e diplomáticos ao mesmo tempo que estabelece uma ligação emocional com diferentes públicos. No caso de Cabo Verde, essa marca é construída todos os dias, através da música, do desporto, da morabeza, da cultura, da gastronomia, da diáspora, etc.

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Marca-País

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